Proposal
approach allows the language of advertising, through an activity in which
be posed to the students to act as advertising creatives.
the end of the activity is proposed to make a collage contrapublicitario. Objective
• Raising from the effect and importance of advertising,
develop a critical attitude. Suggested Area
Language and Communication Section 2. Production of oral texts
Contents: Participation in interviews, debates and forums on topics of general interest
the community, country and international
community. Group
Suggested Time
Whereas individual work containing the activity, its realization
requires no prior knowledge of the group. This
activity can develop at the early stages of the course and
the bidding process. Estimated Time
4 hours teaching
First session: 2 hours teaching
Second Session: 2 hours teaching
Material from 35 to 40 copies of three tabs: Supplementary Information Sheet, Sheet
We Advertisers, Schedule Advertising Legal Provisions snuff
Cardboard
force in Chile, block sheets, magazines, papers, crayons, scissors
, adhesive.
.
Development Activity Presentation of the Activity
previous week is announced and explained in what will consist of the activity.
are asked to bring for next week: magazines, posters, pamphlets with graphic images of ads
snuff or any other advertising that they have attracted attention.
even be told that along with his father or mother
review and analyze the existing advertising snuff brands.
Day of the First Session
The first part of the session focuses on ads submitted by students.
be selected with the course, they consider the most striking, are asked to verbalize
the first idea they emerge to see the commercials.
Suggested technique of "brainstorming" that allows to express several ideas in a group
requires the voluntary participation of all, reach new ideas and creative solutions and innovative
. Generates a climate of participation and motivation
, more commitment to the activity and a sense of responsibility shared by all
. You just need to:
• All expressed.
• Lose the fear of speaking.
• What made freely. Brainstorming
to:
• Emphasize the quantity and not quality of ideas.
• Avoid criticism, review or judge the ideas presented.
• Present the ideas that arise spontaneously, without working or
censorship.
• Encourage all ideas, no matter how "bad" they may seem.
• Share ideas with others to create from them.
We propose the following idea:
How can we succumb to the strategies used in advertisements for snuff
?
It explains the elements of the ad: image, text, subtext sensations produced,
among others.
distinction is made between explicit message and implicit, trying to explain the subtleties of the art
advertising. For which he or the teacher has two tabs:
• Additional information.
• Legal provisions on advertising of snuff in force in Chile
In the second part of the session will form groups of 4 to 6 students, splitting the tab
"We Advertisers" and answered a questionnaire, trying to create a climate of dialogue
.
It explains who must work as a team of creative advertising agency
and who need to complete the information sheet "We are Advertisers."
Each group acts as an agency ad, choose one or more of the existing
ads: You may have a distinctive slogan. It's about changing the slogan and image
, designing one that fits reality and critique the product
imaginatively humorous. Have to make a collage, you can use different techniques and forms
: cut, cut, color.
is important to note that the objective of the work the agency is that people not consume the product
.
was held an exhibition of the work done so they can see and analyze
with the course.
End of session:
It reinforces the idea that advertising can make people believe that snuff is a socially accepted phenomenon
through the justification that a product for which advertising is permitted
can not be very dangerous.
A potential drawback that may arise is that increased participation is
those students who have more artistic resources. It aims to give prominence to the
"less skilled", which will contribute to the success of this activity group.
is suggested that an exhibition of work can provide a nice way to decorate
among all of the classroom or other common space
educational establishment.
Se trata de fomentar la verbalización en un clima favorable de discusión de ideas y
vivencias que aporten líneas positivas de actuación.
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